What is Real Estate Viewers?

Real Estate Viewers is a buyer nurture and pipeline tool for Australian real estate agents. It tells you exactly who to contact, when, and what to say at every stage — from first enquiry through to settlement.

How much does it cost?

Real Estate Viewers has three plans: Starter (A$79/month, up to 50 buyers), Pro (A$150/month, up to 250 buyers with CRM integrations, WhatsApp, and custom branding), and Agency (A$299/month, unlimited). Every account starts with a 1-month free trial on Starter — no credit card required.

Does Real Estate Viewers work for residential property sales, not just off-the-plan?

Yes. Real Estate Viewers works for both residential and off-the-plan agents. The pipeline, readiness scoring, nurture templates, and settlement tracker apply equally to established property sales — from first enquiry through inspection, offer, exchange, and settlement. Many agencies use it for both business types in the same account.

Is it an alternative to Unlatch or Salesforce?

Real Estate Viewers covers the buyer pipeline and nurture workflow that Unlatch does not — from first enquiry through to settlement, including post-deposit tracking. Many agencies use both: Unlatch for contract management, Real Estate Viewers for pipeline and nurture. It is a simpler, OTP-native alternative to Salesforce for agencies that do not need enterprise CRM.

Turnpropertyenquiriesintocommittedbuyers.

Your CRM logs the lead. Real Estate Viewers picks up from there — scored buyers, stage-matched follow-ups, and a settlement tracker for every deal in your pipeline.

Open App

Buyer Pipeline · Harbour RiseA$4.1M pipeline

J. Marchetti

2BR · $720k

S. & R. Nguyen

3BR · $1.1M

SMSWA

P. Williams

1BR · $560k

T. Anderson

1BR · $480k

B. & K. Walsh

4BR · $2.1M

G. Obi

2BR · $680k

SMS

Pipeline stages

Browsing to Deposited

Stage templates

Email, SMS & WhatsApp

CRM integrations

HubSpot, Salesforce & more

A$0

To start

Free plan, no card required

Kanban Pipeline•Readiness Scoring•Email Nurture•SMS Campaigns•WhatsApp•HubSpot•Salesforce•Unlatch•Rex•Agentbox•Pipedrive•Domain.com.au•REA Group•Display Suite Mode•Settlement Tracker•Kanban Pipeline•Readiness Scoring•Email Nurture•SMS Campaigns•WhatsApp•HubSpot•Salesforce•Unlatch•Rex•Agentbox•Pipedrive•Domain.com.au•REA Group•Display Suite Mode•Settlement Tracker•

Integrations

8 CRM integrations — connects with the tools your team already uses.

Syncs with what your team already uses. Every buyer arrives scored and action-ready — not just logged in a database.

HubSpot

Salesforce

Pipedrive

Unlatch

Rex

Agentbox

Domain

REA Group

Most property marketing stops at the enquiry.

Each buyer needs a different message at the right moment. Without a system, they go cold — and you lose the sale to a competitor who followed up.

01 — Enquiry

Buyer makes contact

They enquire, attend a display suite, or fill out a form. Your pipeline just grew by one.

02 — Silence

No follow-up sent

Without a system, the next message never arrives. The buyer hears nothing and starts looking elsewhere.

03 — Lost

Lost buyer.

They chose a competitor who followed up first. The pipeline opportunity is gone.

01 — ENQUIRY

Buyer makes contact

They enquire, attend a display suite, or fill out a form. Your pipeline just grew by one.

02 — SILENCE

No follow-up sent

Without a system, the next message never arrives. The buyer hears nothing and starts looking elsewhere.

03 — LOST

Lost
buyer.

They chose a competitor who followed up first. The pipeline opportunity is gone.

Hover to see what happens with Real Estate Viewers →

03 — WITH REV

Buyer
retained.

A stage-matched follow-up was sent automatically. They booked a second inspection.

← Hover away to see the alternative

The platform

Built for how property sales actually work.

Harbour Rise — Floor 4

401

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404

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408

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● 13 available● 4 reserved● 3 sold

Project stock

Interactive project views

Floor-by-floor unit grids, availability by status, and stock summaries across every development — updated in real time.

Sarah M.Hot

James T.Warm

Wei L.Nurture

Priya K.Warm

Buyer scoring

Buyer engagement tracking

Readiness scores 0–100 for every buyer. The dashboard surfaces who to call today — ranked by urgency, no guesswork.

EmailSMSWhatsApp

Stage: Finance Ready

Subject: Your finance pre-approval — next steps

Hi {{first_name}}, congratulations on reaching the finance stage. I wanted to touch base and walk you through what happens next before we move to contract...

Stage 3 of 5 · 24 templates total

Nurture templates

Automated nurture journeys

24 pre-written templates — Email, SMS, WhatsApp — one for every pipeline stage. Edit everything, send instantly via Twilio.

Pipeline value

$18.4M

+12%

Follow-ups due

today

Avg. readiness

+4 pts

Buyer activity · last 12 weeks

Dashboard

Sales visibility dashboard

Pipeline health, revenue influenced, bottleneck stages, and agent follow-up queues — all from a single view.

Who it's for

Built for both sides of Australian property sales.

Pick your vertical when you sign up. The pipeline stages, terminology, and features adapt automatically.

Off-the-Plan

New development & project sales

Purpose-built for OTP project sales teams managing multi-stage buyer journeys from first enquiry to settlement.

6-stage pipeline: Browsing → EOI → Deposited
Settlement tracker with countdown timers
Display Suite walk-in capture
Stock availability grid per project
Multi-project switcher (Harbour Rise, Skyline Quarter…)
Construction & pre-settlement stage tracking

Off-the-Plan CRM detail →

Residential

Houses, units & established property

For residential agents tracking buyers from first enquiry through inspections, offers, and exchange to settlement.

4-stage pipeline: Enquiry → Inspection → Offer → Contract
Open Home attendee capture
Offer and exchange tracking
Pre-settlement and settlement stage
Suburb research with ABS Census data
Stage-matched SMS, Email & WhatsApp nurture

Residential CRM detail →

Switch between verticals any time in Settings → Branding → Business Type.

Settlement Tracker

Off-the-plan deals take 12–24 months. Don't lose buyers in the gap.

No other CRM tracks what happens after the deposit. Real Estate Viewers follows every post-deposit buyer through Construction, Pre-Settlement, and Settlement — with countdown timers and next-action prompts so nothing slips.