For established property agents
Residential Real Estate CRM Built for Australian Buyer Pipelines
realestate viewers gives residential agents a buyer pipeline that generic CRMs don't. Readiness scores that tell you who to call, stage-matched nurture across Email, SMS, and WhatsApp, and a settlement tracker so no post-exchange buyer falls through the cracks.
Everything residential agents need in one pipeline
Residential Buyer Pipeline
Track every buyer from first enquiry through inspection, offer, exchange, and settlement. Kanban view, drag-to-move stages, and a follow-up queue ranked by urgency — not memory.
Readiness Scores
Every buyer gets a live score from 0–100 based on their engagement, stage, and behaviour signals. Know who to call first before you check your calendar.
Stage-Matched Nurture
Pre-written templates for every stage across Email, SMS, and WhatsApp. Personalise with merge tags including the buyer's name, property address, and your Calendly link.
Settlement Tracker
Post-exchange buyers tracked with countdown timers and urgency badges. Know who is approaching settlement before they call you asking what's happening.
Open Home Capture
A mobile-optimised form for rapid buyer capture at open homes. Name, phone, price range, and notes — immediately into the pipeline, no transcription required.
CRM Integrations
Connect Rex, Agentbox, HubSpot, Salesforce, Pipedrive, Domain.com.au, and REA Group. Lead source data surfaces on every buyer profile so you know where each enquiry came from.
Why residential agents need a dedicated buyer pipeline
Most real estate CRMs built for the residential market are designed around listings and vendor management — appraisals, open home scheduling, marketing campaigns, and property management. Buyer tracking is typically an afterthought: a contacts list with some notes and a follow-up reminder.
The result is predictable. Agents with 40 active buyers in their pipeline have no reliable way to see who is warm and who has gone cold. Follow-ups happen when an agent remembers, not when a buyer's behaviour signals that it's time. Hot buyers slip through to a competitor who called first.
realestate viewers puts the buyer pipeline at the centre. Every buyer has a readiness score (0–100) that updates based on engagement signals. The follow-up queue surfaces who needs attention today — ranked by urgency, not alphabetical order.
How the residential pipeline works
Residential buyers move through a clear sequence: enquiry, inspection, second inspection, offer, exchange, and settlement. realestate viewers maps this journey as a Kanban pipeline. Every buyer sits in a stage. Every stage has a recommended next action and pre-written nurture templates for Email, SMS, and WhatsApp.
When a buyer attends an open home, they're added to the pipeline immediately — either via the open home capture form on your phone or imported from your existing CRM. From that point, the system tells you what to do next: send the follow-up message, book the second inspection, check the finance status.
The settlement tracker handles the post-exchange phase. Every buyer who exchanges contracts moves into a settlement view with a countdown timer and urgency badges. You'll know — weeks in advance — who is approaching settlement and what still needs to happen before they receive the keys.
Integrates with Rex, Agentbox, and the major portals
Australian residential agents use a wide range of tools: Rex, Agentbox, and Vault CRM for contacts and listings; Domain.com.au and REA Group for enquiry feeds; HubSpot or Salesforce for broader agency operations. realestate viewers integrates with all of them.
Lead source data from your active integrations surfaces directly on each buyer's profile. You see at a glance whether a buyer came from a Domain enquiry, a REA listing, or a direct phone call — without leaving the pipeline view. Rex and Agentbox integration means your buyer data stays in sync without double-entry.
Works alongside your existing tools
realestate viewers is not designed to replace your entire agency tech stack. Rex and Agentbox handle listings, vendor CRM, and property management — and they do it well. realestate viewers adds the specialist buyer pipeline layer that those tools don't provide.
Most agents who add realestate viewers to their workflow see the biggest impact in three areas: fewer missed follow-ups (because the system surfaces who to call), faster second-inspection bookings (because the stage-matched messages go out consistently), and fewer settlement surprises (because post-exchange buyers are tracked in a dedicated view).
Also works for off-the-plan sales
If your agency handles both established residential and off-the-plan sales — which is common for boutique Sydney, Melbourne, and Brisbane agencies — realestate viewers covers both in the same platform. The OTP features (stock unit grid, display suite capture, extended settlement tracking for construction stages) are available alongside the residential pipeline, and buyers of both types can be managed in one account.
See the Off-the-Plan CRM page for detail on the OTP-specific features.
Frequently asked questions
Does realestate viewers work for established residential property sales, not just off-the-plan?
Yes. realestate viewers works for both residential and off-the-plan agents. The pipeline, readiness scoring, nurture templates, and settlement tracker are all fully applicable to established property sales — from first enquiry through inspection, offer, exchange, and settlement.
How is realestate viewers different from Rex or Agentbox for residential agents?
Rex and Agentbox are broad real estate CRMs covering listings, vendor management, appraisals, and property management alongside buyer tracking. realestate viewers focuses entirely on the buyer pipeline — readiness scoring, stage-matched nurture, follow-up queues, and settlement management. It integrates with Rex and Agentbox so you get the specialist buyer pipeline layer on top of your existing CRM.
Can I use realestate viewers for both residential and off-the-plan buyers in the same account?
Yes. Many agencies handle both established property and off-the-plan sales. realestate viewers lets you manage both buyer types in one pipeline, with the same readiness scoring, nurture templates, and settlement tracking for each.
Does it integrate with Domain.com.au or REA Group?
Yes. realestate viewers integrates with Domain.com.au and REA Group, as well as HubSpot, Salesforce, Rex, Agentbox, and Pipedrive. Lead source data from your active integrations surfaces directly on each buyer's profile.
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The pipeline your residential buyers deserve
1-month free trial, full access, no credit card. Works for residential and off-the-plan sales in one account.
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